Investor Relations • Cherish Living Group Inc. • 55+ Community In Victoria

Click here to see our current investment offering for Cherish at Central Park and become part of the "Future of Seniors Housing".

Our Market

Our resort style communities serve three distinct markets:

Maintenance free housing for Active Adults 55+ Living the Dream
Supportive Housing, carefree living and peace of mind, let us do the work
Assisted Living services available in the privacy of your own suite through selected home care provider.

Traditionally, older adult housing has been based on an institutional "medical" model more commonly known as a "nursing home" - an environment focused on keeping people safe that has little consideration for the human spirit. This type of institutional living isolates aging adults from their community and is responsible for the negative stigma attached to older adult housing today.

Currently the seniors housing industry on the Island offers a range of housing options from publicly funded rental housing to luxurious developments offering endless amenities; all of which segregate elders from other members of society. By looking at aging differently and listening to the needs and wants of older adults, we are able to provide fulfilling and innovative housing solutions for the future.

Vancouver Island

Having long been one of the most desirable retirement locations in the world, Vancouver Island is confronted with the challenge of providing solutions for the inevitable issues a new age demographic will pose. The demand for aging adult housing on Vancouver Island is increasing and will continue to increase for the next twenty five years. Currently over 20% of BC Seniors live on Vancouver Island. By 2013 it is predicted the Island will have 5 dependent adults for every 10 people of working age.

In Canada in 2011, of all seniors that retired and moved, 17% moved to Vancouver Island.

Cherish Living

Living in a Cherish Community means having the opportunity to laugh and be spontaneous daily. Our nurturing "non-institutional" human habitat appeals to people that value improved health and wellness. Improving health improves the quality of life and by focusing holistically on our customer we bring opportunities for personal growth and spiritual well-being.

Pricing

Our residences are designed to be affordable with rental rates set slightly below the average for the area and within the affordability factor for the primary market area. The option to purchase a condominium in a community, a proven model in the USA, makes this style of living affordable for the long term and offers the preservation of wealth through the real estate investment.

Promotion

Promotion in our world is heavily focused on education. When our seniors were young their grandparents, unless living with family or affluent, were inmates in "poor houses" or "work houses" which were large institutions where corporal punishment and quotas were common. This institutional culture has transcended the regulatory and physical plant improvement in the industry and exists today. We have found that education is the key to helping people understand there are desirable alternatives.

People